Meet Sky Sinha, an avid fitness enthusiast, model and entrepreneur with a specialty in digital marketing and passion for new technology. Founder of Skyfyl, where fitness is a lifestyle, Sinha sits down with Zieley to tell us more about his company, his goals and share some fitness advice.
Z: You recently launched your new business Skyfyl. What has that process been like?
SKY SINHA (SS): It's been a tremendous amount of work. I'm building the website from scratch as well as adding the content so it's taking a lot of time. I'm also working on the first prototype for the mobile app as well as developing the Skyfyl Sports supplements. The response from the people following my brand has been incredible. I want to deliver as much value as possible to people who want to make positive changes to their lifestyle. Part of the process is also raising financial investment to help scale the business which means pitching to investors while simultaneously working on everything. My days start at 5 AM and end around 11 PM but I'm living every minute of it.
Z: What is Skyfyl's key goals?
SS: I want Skyfyl to be the number one fitness and lifestyle brand in India. Our main product offering is high quality sports supplements and health foods in addition to the website and app which will provide users with diet plans, training programs, my personal advice. The aim is to help people live a healthier an happier lifestyle while looking and feeling amazing. I've been working out for about nine years now and want to pass on that knowledge to others. Fitness is more than just a six pack; it's a lifestyle that instills self belief and I want everyone to experience that.
Z: What inspired you to become an entrepreneur in the fitness industry?
SS: Fitness and health is my passion. Combine that with my inclination for technology and there's your answer. I also really hate the fitness industry right now. It's ugly, it's gross and it makes me angry. Most of it is bullshit focused on selling people false hopes. It lacks mindfulness and design which is what I want to bring to this ugly industry.
Z: If you could give any health and fitness advice, what would it be?
SS: Stop falling for fads and trends. The body is a scientific enigma and one must learn the core principles when it comes to nutrition and training. It's pretty basic so don't try and overcomplicate things. Second piece of advice is to get your mind right because having a strong mindset and being fit go hand in hand; you cannot have one without the other.
Z: Oftentimes people want to see instant results when starting a new workout regime. We all hear the stories about how gym attendance spikes right at the New Year and then tapers off. How do you maintain your motivation?
SS: I love working out - the energy and vitality after a tough workout itself is enough to keep me going. Of course seeing the results keeps me wanting more, but I truly enjoy pushing myself everyday in the gym and waking up knowing that I am outdoing myself every single day.
Z: What have been the keys to success in meeting your fitness goals?
SS: Consistency is key. A lot of people stop if they don't see results instantly which is the biggest reason people fail. I also love to learn; I spend a lot of time reading about fitness to continually increase knowledge and try new things when it comes to working out and nutrition. I see people working hard every day but have no clue of what to do when it comes to eating right. It doesn't matter how hard or how often you work out, if you aren't eating right you simply will not progress.
Z: What is your daily diet like and how do you stay disciplined?
SS: My diet is nothing special. I used to be the guy trying to eat five or six small meals a day, but I simply do not have the time. My approach is to use macronutrient dieting in which I'll eat a certain number of carbs, protein and fat every day depending on my goals. People make the mistake of following diets without understanding that it should be modified to the individual based on his or her body composition and activity level. The key is to understand portions and what effect certain foods have on the body.
Z: And what is your weekly workout schedule like?
SS: I wake up and do an hour of cardio first thing in the morning. I used to do a lot of running on the treadmill but that wasn't good for my knees so I stick to elliptical or cycling. In the evening I lift weights and usually target one muscle group per day. I do this six times per week with one rest day.
Z: So shifting gears, when you were 19, you were on the cover of Men's Health India. Will you tell us a little bit about that experience?
SS: It was an incredible experience. I actually did the shoot when I was still 18 and had just finished my senior year in high school. I started off as a chubby kid up until I was about 14 years old when I decided that I would get on the cover of a fitness magazine. Men's Health - believe it or not - was my goal for a very long time. I worked my ass off for years and made a lot of sacrifices at a very young age to work on my physique. It taught me what we are actually capable of if we pursue our dreams with intense purpose strategy and dedication. That goal kept me away from drugs and kept me on a path of positive growth all my life which is why fitness holds a special place in my life.
Z: Had you ever modeled before?
SS: I did some minor modeling but nothing major like Men's Health.
Z: Have you considered making a career out of modeling? Who or why not?
SS: I have considered modeling as a career because you get paid a lot and get to travel and meeting interesting people which is fun. But I feel as though I have a lot more to contribute to the world than just being a model. Having a major impact on people, changing their lifestyles, inspiring and contributing to something of real value to the world is my ultimate goal. I've reached a point where modeling adds to my personal brand as well which is important in this day and age.
Z: What is the biggest thing you have learned from your experience as a model?
SS: It's not easy. I know it seems as though all you have to do is pose, but it takes real effort. To be authentic requires one to truly manifest certain emotions out of thin air. It requires you to be absolutely confident in yourself as well.
Z: What's next on the horizon for you in career and in life?
SS: I am really focused right now on launching my startup. It's a tough decision and a risk because I am getting job offers at a time in my life when any undergraduate would immediately jump at. I am just really determined to make my vision become a reality.
Z: Who are you career role models?
SS: Elon Musk and Kanye West
Z: And if you could work with any person in the fitness industry, who would it be?
SS: No one
Z: So Sky, what is something that most people don't know about you?
SS: I read...A LOT, I'm into meditation and I have a ridiculous sweet tooth, which means I go absolutely crazy on my cheat day.
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